About us

Here at SignalCX it’s our business to ensure that brands stand out, differentiating their offer through service and experience.

We’ve been successfully doing so since 1976, and we’re still excited about it. Perhaps that’s because we’re endlessly curious about people, and why they do what they do - and it’s certainly because we are absolutely dedicated to creating and delivering the best differentiated customer experiences for our clients, time after time.

We’re flexible and our expertise across so many sectors means we’re always confident that we can ‘ace’ any CX brief that comes our way. These factors have made us very popular in both the B2C and B2B sectors - delivering projects across multiple countries and cultures.

Our Story

SignalCX was previously known as TMI UK. TMI was ‘born’ in 1976 in Denmark. We first gained world-wide acclaim in the 1980s when we set up a joint-venture with Jan Carlzon, then head of SAS, called the Scandinavian Service School. Together we pioneered the use of the term ‘Moments of Truth’. Since then, we have been helping some of the world’s greatest brands realise that they face ‘moments of truth’ daily and are judged whenever they interact with customers.

Today, SignalCX is a subsidiary of Cello Health Group PLC, a well-established strategic marketing and consulting group. We are part of a group of nearly 1,000 highly skilled professionals utilising latest thinking, technology and digital solutions.

Cello Health has offices in the UK, the US and Asia.

The Five Bee-liefs

Six including the commandment of corny puns!

Crafted with care

We’re artisans of great customer experiences. Nothing comes off a factory line. Each project is uniquely and lovingly created – based on what’s right for you. Being masters of our craft, we’ll sweat the small stuff to get you a solution that’s damn near perfect.

Refreshingly honest

You know that great friend who’ll always tell you if you have spinach between your teeth? That’s us. We’ve always got your back. We’ll tell it to you straight – even when it’s not necessarily the most popular thing to do.

Plugged in

We’ve got years of experience but still have a hunger for what’s new out there. We’re relentlessly curious, sometimes downright nosey. Think Hermione Granger (for all you Harry Potter fans)!

Generous spirited

Mi casa es su casa, abundance mentality, pay it forward – call it what you will. We just like to share and do good – because everyone benefits – and surely that’s a good thing.

Busy bees

With Abby as our company mascot – how could we bee (sorry!) anything but. We’re industrious and take great pride in getting the job done. But we’re super focussed, making sure we’ve always got the end in mind. One might say… making a beeline (oops!) for it.

What makes us different?

Here are lots of reasons why we think we are great partners. But at the end of the day, it also comes down to this: we’re good people, who know our stuff, are fun to work with and will work our little cotton socks off to develop great customer experiences for you that will genuinely make a difference to your bottom line. Honestly, what’s not to love?

Sector-agnostic:

We bring best practice from different contexts to our clients. We often arrange thought sessions where we gather a range of clients from different industries to brainstorm your particular challenge.

Commercially minded

We get under the skin of how you make money (and how you lose it) so that our strategy maximises your ROI.

No ‘B’ team

All our consultants are senior level people who have often operated at director level themselves.

Organisational partners

These days, great brands rarely do everything themselves. They might work through third parties or as a franchise brand. We have significant experience of what it takes to engage these partners.

Relationships

We pride ourselves on great working relationships with our clients. Service development works best when it is developed collaboratively with people who are comfortable sharing and challenging each other.

Outputs

We tailor our outputs according to how our clients want to use them. This can be anything from a strategy that outlines their service framework – e.g. service style, core behaviours etc. or something that outlines the desired service experience across the end-to-end journey.

Our people are all
people people

Everyone on the team is driven by wanting to inspire people not only to change but change for the better. We’re all restlessly curious people – this drives us to keep hunting out what’s new and what else is out there. We challenge things constructively – hoping to find the best outcomes and maintain the balance between humour, honesty and integrity.

Basically, we’re really fun to work with, we tell it like it is (nicely!) to help you get the best results.